The article surveys contemporary initiatives to promote "green" accounting on both the national and international levels. The article touches on the following issues: The position of the IASC(International Accounting Standards Committee); What is a CER(Corporate Environmental Report); European contests of CERs. Criticisms of CERs - the need to take account of social dimensions and of the effect demand-side economics; The UN's GRI(Global Reporting Initiative); The Dutch NAMEA(National Accounts Matrix including Environmental Accounts).